Guy Hubble, Joint Managing Director at RegaLead, discusses the advantages of joining the renovation revolution and training to spray.
While the phrase ‘make do and mend’ might be old fashioned, igniting images of wartime wives stitching and patching old clothes, the sentiment behind it has never been more topical.
You can barely switch on the TV these days without catching a show on repairing, renovating or upcycling something or other, and doors are no exception when it comes to this shift away from a ‘disposable mentality’.
Traditionally, when the majority of us had timber front doors, it was a necessity to paint them every few years, either to give them a refresh and cover the wear and tear, or to opt for a new colour and change the look of your home. It was unthinkable to simply buy a new door, unless it was badly damaged or rotting.
Since lockdown, the choice to renovate composite doors rather than replace them has become a rapidly growing market, with literally thousands of Facebook advertisements for door and window resprayers.
You only have to take a look at the Frenchic fan forum to see the vast number of consumers looking to change the colour of their composites.
The cost of living crisis and high interest rates, combined with increased costs for replacement composite doors, is leading to more and more homeowners choosing to renovate for a home improvement quick-win – adding maximum kerb appeal at a much lower cost.
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Market size and development
Let’s consider the market for a moment. Up to 3 million composite doors in the UK are now more than five years old, and with approximately 600,000 being installed each year, we’re already well into the replacement of replacements phase – composite doors being replaced with new composite doors.
Most of the doors that are being replaced are still mechanically sound. This means that there’s many potential sales being lost to the renovation market – a Conservative estimate of 1,000 to 1,500 per week.
The market in the US and Canada is already well established and 10 years ahead of ours. Repainting GRP and steel doors is the norm over there, as is replacing and upgrading glass options to refresh the look of a door.
Home Depot, their equivalent of B&Q, has whole areas dedicated to refurbing doors with glass and colour displays.
I feel we are some way off this in the UK but that is starting to change. Training academies have now been established on our shores, initially attracting decorators before a multitude of other tradespeople got involved.
However, there’s a surprisingly low amount of window fitters that have yet grasped the opportunity. This market is here to stay and will only get bigger and bigger, and glazing installers are quite possibly the best suited professionals to carry out these painting renovations.
With years of experience in removing sashes, handles, hardware, and rehanging the door, it’s really a no brainer for fitters to jump on the bandwagon.
As well as changing the colour of a door, the other biggest aesthetic alteration you can make is by replacing the glass. Just like colour, tastes in glass change over the years, and it’s relatively easy for a seasoned installer to switch it out. This could also improve the thermal performance of an older door. You could even offer new hardware and door furniture as additional options to complete a transformation.
Out of control
So, the simple solution for any jobs that require a non-standard colour is to outsource to a specialist paintshop. What’s the problem with that? Well, where do I start…
Firstly, outsourcing painting will significantly increase lead times on the products in question. Then you’ve got the additional admin headache of booking the jobs in, packaging them up, labelling them correctly, and extra transport costs ferrying them to and from the paintshop, increasing your carbon footprint.
We all know the complications that this can bring and how easily individual items can get mislaid. For instance, a missing cill or threshold would hold the job up even further – booking a replacement to be cut and then sent out to be painted again – all extra aggravation that should be unnecessary.
However, the main disadvantage of outsourcing is that loss of control. Loss of control over the quality of finish, loss of control over the palette of colours you can offer customers, and loss of control over lead times.
Training and marketing support
While we are still as fully committed as ever to the new composite door installation market, it would be amiss of us to ignore this growing requirement for renovation and we are ideally placed to work with installers to develop those sales.
Through our ColorSpray Network and in association with Abode Academy, one of the leading training providers for sprayers and decorators, we run a range of courses at our training centre on applications of coatings, both in booth and onsite, to ensure installers have all the skills to offer this service.
We also provide full training on reglazing and offer a wide range of marketing support to help promote this aspect of a business, including RAL and door visualisers, brochures, swatches, glass packs, and showroom displays.
By being able to offer to renovate a composite door instead of, or as well as, replacing it, not only will you be able to make a similar amount of money on the job, you’ll get the chance to sell other products on the project – making a spray day into a profitable pay day.
